Jobson Logo

Jobson Family Foundation

Illustrator/ After Effects

Objective

Design a logo for the Jobson Family Foundation, a non-profit organization that seeks to create natural play parks across America. The logo should tie together the core concepts of the organization which are community engagement, free play, and nature preservation.

Concept

A kite cannot fly without wind, much like we cannot live without nature. The kite represents freedom and connection, two virtues that the park will deliver on. It also reminds us of the importance of risk in play since a gust of wind can break a kite from its tether.

The colors tie the logo to the flowers that will be planted in these parks solidifying the connection of play and nature. The type is a thick display font with a mix of curved and straight edges that will make the foundation seem friendly and reliable.

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